What is SEO?
How do most people find information today?
Via online search.
In fact, 98% of purchasing decisions are made today by visiting a business website first.
The higher you are in search results the more visible you are – so the more likely you are to be found by users on looking for something using search engines.
More visibility = more traffic
Search Engine Optimization refers to the process of analyzing your website and improving its visibility in search engines using organic or natural methods instead of paid or pay per click methods.
SEO is an acronym for Search Engine Optimization.
With “Traditional Marketing” – in person, conferences, tradeshows, publications, magazines, advertising, brochures etc. – we were at the “receiving” end of information that was provided to us by media companies, journalists, publishing conglomerates, and advertising/PR firms.
“New Marketing” – search, social channels, social networking, social media – is permission -based – it allows people to FIND you by virtue of the content, conversations and communities that you create, publish and participate in online.
That’s why people like social media and search engines – it allows people to participate in the process, and to find information that’s relevant to them, instead of being fed information that they may not want in the first place.
SEO and social media go hand-in-hand. With the popularity of social networks, people can now publish everything they think about – the result is a massive proliferation of information online – which means it’s become even more critical for people to be able to filter and find the information they need by searching – and finding- what they’re really looking for.
That topic is for another blog post – let’s keep it simple for now. The following 60-minute video explains SEO (How to optimize your WordPress website/blog) for WordPress with accompanying audio:
Download the Presentation Slides as a PDF – SEO For WordPress Part 6
What’s your best tip for improving SEO on your blog?
